Packaging trends addendum

As if the strange directions on my Thai food and my Emerald Nuts weren't enough, I had the interesting experience of getting ready for work at 5:30 on a Sunday morning, only to be confronted with these directions, carved into the top of my Degree anti-perspirant:

EMBRACE CHALLENGE

I'm not sure how that fits into the "putting something on to mask underarm odor" paradigm. But then again, this particular product came in something called "Ionic" scent.

What I could really use is an "Ironic" deodorant.