But even whilst I tend to her nasal aspirating needs, I have a chance to check out two promising press releases that have shown up in my in-box. First, from the publishing world, this book pitch (actually, the subject line is the highlight of the release):
Adoption experience inspires author's kung-fu novel
The tome itself sounds like a perfectly nice children's book, so I won't get on its case too much, save for the last line of the news release, which invites readers to:
"Log on to http://www.fiveancestors.com to test your warrior-focus!
This is a dangerous invitation for most of us in the journalism field, as our collective warrior focus is generally focused on fighting off colds (see above). Anyway, that allows us to move on to a news release from the Medical Industry E-mail News Service, which wants to inform the world (and elsewhere) that:
MEDICAL INDUSTRY E-MAIL NEWS SERVICE(TM) GARNERS CLIENT PRAISE
COSTA MESA CA USA -- MEDICAL INDUSTRY E-MAIL NEWS SERVICE(TM) -- MARCH 10 2005 -- The popular "Medical Industry E-mail News Service(TM)," now in its 5th successful year of operation, transmitting press releases for over 700 regular clients [Mitch's note: "...such as itself."], released direct quotations from them today, regarding results they received.
The total distribution list is now approx. 200,000 individual e-mail addresses worldwide -- all updated daily & hourly, year-round.
Oh boy oh boy oh boy! Direct quotations! Here we go...
Typical Unsolicited & Unedited Testimonials
We received a tremendous response back from our press release that you transmitted last week. We would like to go ahead and purchase 2 more.
-- Director, Conference Division
And if two more press releases weren't enough:
Thanks for sending out the emails. We got a lot of registrations from it.
-- Executive Director, Medical Association Meetings Division
Note the quote doesn't specify exactly which medical association gets the e-mail registrations, but we can safely assume it's something cool.
I just want to remind all my loyal reader(s) that, after they see this stuff on the front page of the New York Times, or even the Ironwood Daily Globe, you read it here first.